Bcg Matrix X And Y Axis

The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market.

Bcg matrix x and y axis.

There are two axis in the bcg matrix. The matrix is scored from low to high on both the x axis and y axis. The horizontal axis i e. Bcg matrix or growth share matrix is a corporate planning tool which is used to portray firm s brand portfolio or sbus on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis.

The x axis which is the relative market share and the y axis which is the market growth rate. Y axis indicates the growth rate of a product and its ability to grow in a particular market. The range is set somewhat arbitrarily. The bcg growth share matrix was developed by henderson of the bcg group in 1970s.

By using relative market share it helps measure a company s competitiveness. X market growth rate x relative market share the market growth rate is shown on the vertical y axis and is expressed as a. Let s continue formatting of x axis. The matrix plots a company s offerings in a four square matrix with the y axis representing the rate of market growth and the x axis representing market share.

The bcg matrix considers two variables namely. You have to change series x values. The x axis generally denotes the market growth rate or cash usage with the y axis denoting relative market share or cash generation. Your bcg matrix chart is a bit changed.

It was introduced by the boston. Select relative market share values. Right click x axis values and go to select data. X axis indicates the extent of the market share of a product and its consecutive firmness in the particular market.

The vertical axis of the bcg matrix represents the growth rate of a product. It is column e in this example. The overhead shows a range of 0 to 20 with division between low and high growth at 10 the original work by b headley strategy. It also helps to quantify a company s competitiveness.

Understanding the bcg matrix. On the other hand the vertical axis ie. Now change x axis values. Understanding the boston consulting group bcg matrix.

Click edit to change source of data. Now all values are correct.